Business Standard

Piaggio to advertise excellent gameplay; It enters the bike class with the Aprilia RS 457


Photograph: Twitter @ApriliaOfficial

Italy’s Piaggio Group goals to strengthen its presence within the premium two-wheeler section in India, as an increasing number of prospects are on the lookout for feature-rich choices for his or her mobility necessities, in response to a senior firm government.

The corporate, which has a presence in India by a wholly-owned subsidiary – Piaggio Automobiles, has entered the rising mid-sized bike section by unveiling the Aprilia RS 457.

The corporate already sells 5 distinct fashions of scooters below the Aprilia and Vespa manufacturers within the nation.

“What we have now seen is that an increasing number of prospects are on the lookout for one thing extra to satisfy their mobility wants,” mentioned Diego Graffi, Chairman and Common Supervisor of Piaggio Motors. “They’re on the lookout for feature-rich fashions, a development that already exists in lots of nations.” .

He added that there’s a rise within the expectations of Indian customers as they’re on the lookout for greater than only a strategy to get from one place to a different.

He famous that the demand for premium merchandise is on the rise within the nation.

Graffi mentioned the corporate will begin promoting the Aprilia RS 457 in India from round January subsequent yr from chosen retailers in main cities.

Will probably be adopted by launches in different geographies as effectively, he added.

When requested about scooter gross sales, Gharvi mentioned, “We are going to goal 60,000 to 70,000 scooters this yr. That is in step with our technique of being within the premium section.”

He famous that the corporate offered an analogous variety of models final yr as effectively.

Piaggio Automobiles additionally sells three-wheelers within the native market.

(Solely the title and picture of this report might have been reworked by Enterprise Normal employees; the remainder of the content material is auto-generated from a syndicated feed.)

First printed: September 21, 2023 | 1:57 pm he

(Tags for translation)Piaggio

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